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Content is the emotional and informational bridge between commerce and consumer.

Jay Baer

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Jay Baer
Commerce
Bridges
Consumers
Content
Emotional
Informational
Consumer
Bridge

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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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