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Content is the emotional and informational bridge between commerce and consumer.

Jay Baer

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Jay Baer
Content
Emotional
Informational
Consumer
Bridge
Commerce
Bridges
Consumers

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Social media is about people, not logos.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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In social media marketing, average is no longer adequate.
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The difference between Selling and Helping is just two letters.
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The future of marketing isn't big data, it's big understanding.
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You must market your marketing.
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Give yourself permission to make the story bigger.
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Content is fire and social media is gasoline.
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If you help someone, you may create a customer for life.
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Content is the fire. Social media is the gasoline.
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If your competitors start copying you then you are doing something right!
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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You must fight social media fire with social media water.
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There is a very fine line between listening and stalking.
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Social media doesn’t create negativity, it uncovers it.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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