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Content is the emotional and informational bridge between commerce and consumer.

Jay Baer

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Jay Baer
Bridge
Commerce
Bridges
Consumers
Content
Emotional
Informational
Consumer

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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Social media doesn’t create negativity, it uncovers it.
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You must market your marketing.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Give yourself permission to make the story bigger.
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There is a very fine line between listening and stalking.
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The difference between Selling and Helping is just two letters.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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