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In social media marketing, average is no longer adequate.

Jay Baer

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Jay Baer
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Content is fire and social media is gasoline.
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Social media is about people, not logos.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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If you help someone, you may create a customer for life.
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True influence drives action, not just awareness.
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Everything ultimately comes down to trust.
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Give yourself permission to make the story bigger.
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