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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Jay Baer

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Jay Baer
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Give away everything you know, one bite at a time.
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True advocacy is born from culture, not technology or marketing.
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Content is the fire. Social media is the gasoline.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Every company is its own TV station, magazine, and newspaper.
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You must fight social media fire with social media water.
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The difference between Selling and Helping is just two letters.
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When brands talk about themselves in real time, it’s just boring faster.
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There is a very fine line between listening and stalking.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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