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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Jay Baer

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Jay Baer
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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The difference between Selling and Helping is just two letters.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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In social media marketing, average is no longer adequate.
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Social media doesn’t create negativity, it uncovers it.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Give yourself permission to make the story bigger.
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Stop trying to be amazing and start being useful.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Make your marketing so useful people would pay you for it.
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You must fight social media fire with social media water.
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Social media is the ultimate canary in the coal mine
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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When brands talk about themselves in real time, it’s just boring faster.
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Content is fire and social media is gasoline.
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Give away everything you know, one bite at a time.
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