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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Jay Baer

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Jay Baer
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Passion is the gasoline of social media.
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There is a very fine line between listening and stalking.
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Content is the fire. Social media is the gasoline.
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True advocacy is born from culture, not technology or marketing.
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You must market your marketing.
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If your competitors start copying you then you are doing something right!
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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You must fight social media fire with social media water.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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