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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Jay Baer

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Jay Baer
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Twitter
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You must fight social media fire with social media water.
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Facebook Fan Pages are email newsletters with smaller pictures.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is the fire. Social media is the gasoline.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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