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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Jay Baer

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Jay Baer
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If you help someone, you may create a customer for life.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media is the ultimate canary in the coal mine
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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We are surrounded by data, but starved for insights.
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Content is fire and social media is gasoline.
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Social media doesn’t create negativity, it uncovers it.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Everything ultimately comes down to trust.
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True influence drives action, not just awareness.
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You must fight social media fire with social media water.
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Stop trying to be amazing and start being useful.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The difference between Selling and Helping is just two letters.
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Passion is the gasoline of social media.
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In social media marketing, average is no longer adequate.
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True advocacy is born from culture, not technology or marketing.
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