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True influence drives action, not just awareness.

Jay Baer

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Jay Baer
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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In social media marketing, average is no longer adequate.
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Social media is the ultimate canary in the coal mine
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Stop trying to be amazing and start being useful.
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Content is the fire. Social media is the gasoline.
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We are surrounded by data, but starved for insights.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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95% of millennials say their friends are the most credible source of product information.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If your competitors start copying you then you are doing something right!
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You must market your marketing.
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When brands talk about themselves in real time, it’s just boring faster.
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Everything ultimately comes down to trust.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Passion is the gasoline of social media.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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