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True influence drives action, not just awareness.

Jay Baer

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Jay Baer
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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In social media marketing, average is no longer adequate.
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Everything ultimately comes down to trust.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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Social media doesn’t create negativity, it uncovers it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Social media is the ultimate canary in the coal mine
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If your competitors start copying you then you are doing something right!
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Give away everything you know, one bite at a time.
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There is a very fine line between listening and stalking.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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