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True influence drives action, not just awareness.

Jay Baer

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Jay Baer
Drives
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Influence
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content that helps is superior to content that sells.
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Make your marketing so useful people would pay you for it.
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Content is the emotional and informational bridge between commerce and consumer.
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The future of marketing isn't big data, it's big understanding.
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In social media marketing, average is no longer adequate.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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People check their phone an average of 110x a day.
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If you help someone, you may create a customer for life.
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Content is the fire. Social media is the gasoline.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Social media is about people, not logos.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Stop trying to be amazing and start being useful.
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When brands talk about themselves in real time, it’s just boring faster.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Every company is its own TV station, magazine, and newspaper.
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