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True influence drives action, not just awareness.

Jay Baer

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Jay Baer
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Stop trying to be amazing and start being useful.
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If your competitors start copying you then you are doing something right!
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There is a very fine line between listening and stalking.
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Every company is its own TV station, magazine, and newspaper.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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