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People check their phone an average of 110x a day.

Jay Baer

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Stop trying to be amazing and start being useful.
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Social media is about people, not logos.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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If your competitors start copying you then you are doing something right!
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Content is the fire. Social media is the gasoline.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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If you help someone, you may create a customer for life.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Content that helps is superior to content that sells.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Passion is the gasoline of social media.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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There is a very fine line between listening and stalking.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Make your marketing so useful people would pay you for it.
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