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People check their phone an average of 110x a day.
Jay Baer
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Jay Baer
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More quotes by Jay Baer
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Give yourself permission to make the story bigger.
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Content that helps is superior to content that sells.
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Social media is about people, not logos.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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True influence drives action, not just awareness.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Stop trying to be amazing and start being useful.
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The difference between Selling and Helping is just two letters.
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If your competitors start copying you then you are doing something right!
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Content is the emotional and informational bridge between commerce and consumer.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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If you help someone, you may create a customer for life.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Social media is the ultimate canary in the coal mine
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95% of millennials say their friends are the most credible source of product information.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Passion is the gasoline of social media.
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Content is the fire. Social media is the gasoline.
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Give away everything you know, one bite at a time.
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