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People check their phone an average of 110x a day.

Jay Baer

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Jay Baer
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Give yourself permission to make the story bigger.
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Give away everything you know, one bite at a time.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Social media doesn’t create negativity, it uncovers it.
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The future of marketing isn't big data, it's big understanding.
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True influence drives action, not just awareness.
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