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People check their phone an average of 110x a day.

Jay Baer

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The difference between Selling and Helping is just two letters.
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If you help someone, you may create a customer for life.
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You must market your marketing.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Content is fire and social media is gasoline.
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Give yourself permission to make the story bigger.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Content is the emotional and informational bridge between commerce and consumer.
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Stop trying to be amazing and start being useful.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Make your marketing so useful people would pay you for it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Give away everything you know, one bite at a time.
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