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If your competitors start copying you then you are doing something right!

Jay Baer

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Jay Baer
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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If you help someone, you may create a customer for life.
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Content is the emotional and informational bridge between commerce and consumer.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Give yourself permission to make the story bigger.
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There is a very fine line between listening and stalking.
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Social media doesn’t create negativity, it uncovers it.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is fire and social media is gasoline.
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Passion is the gasoline of social media.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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You must market your marketing.
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True advocacy is born from culture, not technology or marketing.
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