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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

Jay Baer

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Jay Baer
Difference
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Today
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Important
Letters

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The future of marketing isn't big data, it's big understanding.
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Make your marketing so useful people would pay you for it.
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When brands talk about themselves in real time, it’s just boring faster.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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If your competitors start copying you then you are doing something right!
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Stop trying to be amazing and start being useful.
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You must fight social media fire with social media water.
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Everything ultimately comes down to trust.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Give away everything you know, one bite at a time.
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95% of millennials say their friends are the most credible source of product information.
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