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True advocacy is born from culture, not technology or marketing.

Jay Baer

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Jay Baer
Advocacy
Marketing
Technology
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Culture
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In social media marketing, average is no longer adequate.
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Content is fire and social media is gasoline.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Every company is its own TV station, magazine, and newspaper.
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The difference between Selling and Helping is just two letters.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Content is the fire. Social media is the gasoline.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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