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True advocacy is born from culture, not technology or marketing.

Jay Baer

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Jay Baer
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Give yourself permission to make the story bigger.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Social media is about people, not logos.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Stop trying to be amazing and start being useful.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is fire and social media is gasoline.
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You must market your marketing.
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Content that helps is superior to content that sells.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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People check their phone an average of 110x a day.
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When brands talk about themselves in real time, it’s just boring faster.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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True influence drives action, not just awareness.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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