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True advocacy is born from culture, not technology or marketing.

Jay Baer

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Jay Baer
Marketing
Technology
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Advocacy

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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media doesn’t create negativity, it uncovers it.
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In social media marketing, average is no longer adequate.
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Stop trying to be amazing and start being useful.
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People check their phone an average of 110x a day.
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We are surrounded by data, but starved for insights.
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If you help someone, you may create a customer for life.
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You must fight social media fire with social media water.
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Content is the fire. Social media is the gasoline.
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Every company is its own TV station, magazine, and newspaper.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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There is a very fine line between listening and stalking.
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When brands talk about themselves in real time, it’s just boring faster.
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If your competitors start copying you then you are doing something right!
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Make your marketing so useful people would pay you for it.
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Content is the emotional and informational bridge between commerce and consumer.
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