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True advocacy is born from culture, not technology or marketing.

Jay Baer

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Jay Baer
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Advocacy
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is fire and social media is gasoline.
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The difference between Selling and Helping is just two letters.
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Make your marketing so useful people would pay you for it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True influence drives action, not just awareness.
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Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Content is the emotional and informational bridge between commerce and consumer.
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There is a very fine line between listening and stalking.
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Social media is the ultimate canary in the coal mine
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If your competitors start copying you then you are doing something right!
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Give away everything you know, one bite at a time.
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