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True advocacy is born from culture, not technology or marketing.
Jay Baer
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Jay Baer
Marketing
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Advocacy
More quotes by Jay Baer
Content that helps is superior to content that sells.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Every company is its own TV station, magazine, and newspaper.
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If your competitors start copying you then you are doing something right!
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Give away everything you know, one bite at a time.
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Content is the fire. Social media is the gasoline.
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The difference between Selling and Helping is just two letters.
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In social media marketing, average is no longer adequate.
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If you help someone, you may create a customer for life.
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Give yourself permission to make the story bigger.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Social media is the ultimate canary in the coal mine
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