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In 2012, 40 of the top companies to work for were also among the top companies in social media.

Jay Baer

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Jay Baer
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Social media is about people, not logos.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Make your marketing so useful people would pay you for it.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True influence drives action, not just awareness.
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If you help someone, you may create a customer for life.
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Content is fire and social media is gasoline.
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You must market your marketing.
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Stop trying to be amazing and start being useful.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Give yourself permission to make the story bigger.
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In social media marketing, average is no longer adequate.
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We are surrounded by data, but starved for insights.
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Every company is its own TV station, magazine, and newspaper.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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95% of millennials say their friends are the most credible source of product information.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Social media doesn’t create negativity, it uncovers it.
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