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In 2012, 40 of the top companies to work for were also among the top companies in social media.

Jay Baer

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Jay Baer
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You must market your marketing.
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Content is the fire. Social media is the gasoline.
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When brands talk about themselves in real time, it’s just boring faster.
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True advocacy is born from culture, not technology or marketing.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Make your marketing so useful people would pay you for it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Give away everything you know, one bite at a time.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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True influence drives action, not just awareness.
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Every company is its own TV station, magazine, and newspaper.
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If your competitors start copying you then you are doing something right!
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There is a very fine line between listening and stalking.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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