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In 2012, 40 of the top companies to work for were also among the top companies in social media.
Jay Baer
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Jay Baer
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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There is a very fine line between listening and stalking.
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You must fight social media fire with social media water.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Content that helps is superior to content that sells.
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The difference between Selling and Helping is just two letters.
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