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In 2012, 40 of the top companies to work for were also among the top companies in social media.

Jay Baer

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Jay Baer
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You must fight social media fire with social media water.
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If your competitors start copying you then you are doing something right!
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There is a very fine line between listening and stalking.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Passion is the gasoline of social media.
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Give yourself permission to make the story bigger.
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Make your marketing so useful people would pay you for it.
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The future of marketing isn't big data, it's big understanding.
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In social media marketing, average is no longer adequate.
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If you help someone, you may create a customer for life.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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