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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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When brands talk about themselves in real time, it’s just boring faster.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Stop trying to be amazing and start being useful.
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People check their phone an average of 110x a day.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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If you help someone, you may create a customer for life.
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Everything ultimately comes down to trust.
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Content is fire and social media is gasoline.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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There is a very fine line between listening and stalking.
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True influence drives action, not just awareness.
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Content is the fire. Social media is the gasoline.
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