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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
Sells
Content
Helping
Superior
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Helps

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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Make your marketing so useful people would pay you for it.
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The difference between Selling and Helping is just two letters.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Everything ultimately comes down to trust.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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The future of marketing isn't big data, it's big understanding.
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Give yourself permission to make the story bigger.
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You must market your marketing.
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If you help someone, you may create a customer for life.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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