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Content that helps is superior to content that sells.
Jay Baer
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Jay Baer
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More quotes by Jay Baer
The difference between Selling and Helping is just two letters.
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True advocacy is born from culture, not technology or marketing.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Give away everything you know, one bite at a time.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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Facebook Fan Pages are email newsletters with smaller pictures.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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The future of marketing isn't big data, it's big understanding.
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In social media marketing, average is no longer adequate.
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Every company is its own TV station, magazine, and newspaper.
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Social media doesn’t create negativity, it uncovers it.
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95% of millennials say their friends are the most credible source of product information.
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Everything ultimately comes down to trust.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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You must market your marketing.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Stop trying to be amazing and start being useful.
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