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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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You must fight social media fire with social media water.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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The difference between Selling and Helping is just two letters.
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Stop trying to be amazing and start being useful.
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You must market your marketing.
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Give away everything you know, one bite at a time.
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Make your marketing so useful people would pay you for it.
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The future of marketing isn't big data, it's big understanding.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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There is a very fine line between listening and stalking.
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Social media is the ultimate canary in the coal mine
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Give yourself permission to make the story bigger.
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Social media doesn’t create negativity, it uncovers it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If you help someone, you may create a customer for life.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Everything ultimately comes down to trust.
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