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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
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Helps
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More quotes by Jay Baer

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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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When brands talk about themselves in real time, it’s just boring faster.
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You must market your marketing.
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Stop trying to be amazing and start being useful.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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If you help someone, you may create a customer for life.
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Content is the emotional and informational bridge between commerce and consumer.
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There is a very fine line between listening and stalking.
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People check their phone an average of 110x a day.
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95% of millennials say their friends are the most credible source of product information.
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We are surrounded by data, but starved for insights.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The future of marketing isn't big data, it's big understanding.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Social media doesn’t create negativity, it uncovers it.
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