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Content that helps is superior to content that sells.
Jay Baer
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Jay Baer
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More quotes by Jay Baer
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You must fight social media fire with social media water.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Everything ultimately comes down to trust.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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If you help someone, you may create a customer for life.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Content is the emotional and informational bridge between commerce and consumer.
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Content is fire and social media is gasoline.
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If your competitors start copying you then you are doing something right!
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In social media marketing, average is no longer adequate.
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