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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
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Helps
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Social media is the ultimate canary in the coal mine
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Content is the emotional and informational bridge between commerce and consumer.
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There is a very fine line between listening and stalking.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Content is the fire. Social media is the gasoline.
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In social media marketing, average is no longer adequate.
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Stop trying to be amazing and start being useful.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Passion is the gasoline of social media.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Social media doesn’t create negativity, it uncovers it.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Make your marketing so useful people would pay you for it.
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