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Content that helps is superior to content that sells.

Jay Baer

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Jay Baer
Content
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Superior
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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When brands talk about themselves in real time, it’s just boring faster.
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If you help someone, you may create a customer for life.
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Everything ultimately comes down to trust.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is the emotional and informational bridge between commerce and consumer.
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People check their phone an average of 110x a day.
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There is a very fine line between listening and stalking.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media is about people, not logos.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media is the ultimate canary in the coal mine
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Give yourself permission to make the story bigger.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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