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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

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When brands talk about themselves in real time, it’s just boring faster.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Social media is about people, not logos.
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You must fight social media fire with social media water.
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Social media doesn’t create negativity, it uncovers it.
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Make your marketing so useful people would pay you for it.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Give away everything you know, one bite at a time.
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Everything ultimately comes down to trust.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Content that helps is superior to content that sells.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Give yourself permission to make the story bigger.
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Passion is the gasoline of social media.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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There is a very fine line between listening and stalking.
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Social media is the ultimate canary in the coal mine
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People check their phone an average of 110x a day.
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