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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

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If your competitors start copying you then you are doing something right!
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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People check their phone an average of 110x a day.
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True advocacy is born from culture, not technology or marketing.
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Social media is about people, not logos.
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Give away everything you know, one bite at a time.
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True influence drives action, not just awareness.
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When brands talk about themselves in real time, it’s just boring faster.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Passion is the gasoline of social media.
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If you help someone, you may create a customer for life.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The future of marketing isn't big data, it's big understanding.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Social media is the ultimate canary in the coal mine
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