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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Fire
Social
Gasoline
Content
Media

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True advocacy is born from culture, not technology or marketing.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media is the ultimate canary in the coal mine
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is the emotional and informational bridge between commerce and consumer.
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People check their phone an average of 110x a day.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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When brands talk about themselves in real time, it’s just boring faster.
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Social media is about people, not logos.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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You must fight social media fire with social media water.
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The future of marketing isn't big data, it's big understanding.
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Everything ultimately comes down to trust.
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Give away everything you know, one bite at a time.
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There is a very fine line between listening and stalking.
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We are surrounded by data, but starved for insights.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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95% of millennials say their friends are the most credible source of product information.
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Passion is the gasoline of social media.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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