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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

More quotes by Jay Baer

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Facebook Fan Pages are email newsletters with smaller pictures.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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When brands talk about themselves in real time, it’s just boring faster.
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Social media is the ultimate canary in the coal mine
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Passion is the gasoline of social media.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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You must market your marketing.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If you help someone, you may create a customer for life.
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The future of marketing isn't big data, it's big understanding.
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Stop trying to be amazing and start being useful.
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True influence drives action, not just awareness.
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Give away everything you know, one bite at a time.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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