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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

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Social media doesn’t create negativity, it uncovers it.
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Content that helps is superior to content that sells.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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