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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Media
Fire
Social
Gasoline
Content

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Make your marketing so useful people would pay you for it.
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True advocacy is born from culture, not technology or marketing.
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You must fight social media fire with social media water.
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True influence drives action, not just awareness.
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The difference between Selling and Helping is just two letters.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Give yourself permission to make the story bigger.
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In social media marketing, average is no longer adequate.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media is about people, not logos.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Give away everything you know, one bite at a time.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The future of marketing isn't big data, it's big understanding.
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Stop trying to be amazing and start being useful.
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Content is the emotional and informational bridge between commerce and consumer.
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There is a very fine line between listening and stalking.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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