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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Media
Fire
Social
Gasoline
Content

More quotes by Jay Baer

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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Passion is the gasoline of social media.
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The difference between Selling and Helping is just two letters.
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True advocacy is born from culture, not technology or marketing.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If your competitors start copying you then you are doing something right!
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Every company is its own TV station, magazine, and newspaper.
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You must market your marketing.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content is the emotional and informational bridge between commerce and consumer.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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95% of millennials say their friends are the most credible source of product information.
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The future of marketing isn't big data, it's big understanding.
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You must fight social media fire with social media water.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media is the ultimate canary in the coal mine
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