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Content is fire and social media is gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

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Content is the fire. Social media is the gasoline.
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Social media doesn’t create negativity, it uncovers it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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You must fight social media fire with social media water.
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Content that helps is superior to content that sells.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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