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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
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Content is the fire. Social media is the gasoline.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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True influence drives action, not just awareness.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Give yourself permission to make the story bigger.
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There is a very fine line between listening and stalking.
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If your competitors start copying you then you are doing something right!
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True advocacy is born from culture, not technology or marketing.
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If you help someone, you may create a customer for life.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content is the emotional and informational bridge between commerce and consumer.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Social media is about people, not logos.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Give away everything you know, one bite at a time.
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