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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Comes
Think
Thinking
Entertained
Marketing
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Every company is its own TV station, magazine, and newspaper.
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Social media is about people, not logos.
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Give away everything you know, one bite at a time.
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Content that helps is superior to content that sells.
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Passion is the gasoline of social media.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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People check their phone an average of 110x a day.
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There is a very fine line between listening and stalking.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Content is the emotional and informational bridge between commerce and consumer.
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The future of marketing isn't big data, it's big understanding.
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Content is the fire. Social media is the gasoline.
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Stop trying to be amazing and start being useful.
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You must market your marketing.
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