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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Marketing
Content
Questions
Answer
Answers
Comes
Think
Thinking
Entertained

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When brands talk about themselves in real time, it’s just boring faster.
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If you help someone, you may create a customer for life.
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Social media doesn’t create negativity, it uncovers it.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Content is the fire. Social media is the gasoline.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The future of marketing isn't big data, it's big understanding.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is the emotional and informational bridge between commerce and consumer.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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People check their phone an average of 110x a day.
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Stop trying to be amazing and start being useful.
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In social media marketing, average is no longer adequate.
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There is a very fine line between listening and stalking.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Content is fire and social media is gasoline.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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