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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Content
Questions
Answer
Answers
Comes
Think
Thinking
Entertained
Marketing

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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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True influence drives action, not just awareness.
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You must fight social media fire with social media water.
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Give yourself permission to make the story bigger.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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There is a very fine line between listening and stalking.
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Social media is about people, not logos.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Social media is the ultimate canary in the coal mine
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95% of millennials say their friends are the most credible source of product information.
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You must market your marketing.
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Social media doesn’t create negativity, it uncovers it.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is fire and social media is gasoline.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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