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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Content
Questions
Answer
Answers
Comes
Think
Thinking
Entertained
Marketing

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You must market your marketing.
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Social media is the ultimate canary in the coal mine
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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If you help someone, you may create a customer for life.
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Content is fire and social media is gasoline.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Social media doesn’t create negativity, it uncovers it.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Stop trying to be amazing and start being useful.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content that helps is superior to content that sells.
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When brands talk about themselves in real time, it’s just boring faster.
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Content is the fire. Social media is the gasoline.
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You must fight social media fire with social media water.
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