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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Comes
Think
Thinking
Entertained
Marketing
Content
Questions
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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True influence drives action, not just awareness.
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Content that helps is superior to content that sells.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is fire and social media is gasoline.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Passion is the gasoline of social media.
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Give away everything you know, one bite at a time.
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