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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Jay Baer

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Jay Baer
Content
Questions
Answer
Answers
Comes
Think
Thinking
Entertained
Marketing

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You must market your marketing.
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We are surrounded by data, but starved for insights.
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Every company is its own TV station, magazine, and newspaper.
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Give yourself permission to make the story bigger.
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Content that helps is superior to content that sells.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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The future of marketing isn't big data, it's big understanding.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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If you help someone, you may create a customer for life.
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If your competitors start copying you then you are doing something right!
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Stop trying to be amazing and start being useful.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True advocacy is born from culture, not technology or marketing.
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True influence drives action, not just awareness.
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