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You must market your marketing.

Jay Baer

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Jay Baer
Must
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Market

More quotes by Jay Baer

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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Make your marketing so useful people would pay you for it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Everything ultimately comes down to trust.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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The difference between Selling and Helping is just two letters.
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Passion is the gasoline of social media.
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Stop trying to be amazing and start being useful.
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Content that helps is superior to content that sells.
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If your competitors start copying you then you are doing something right!
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95% of millennials say their friends are the most credible source of product information.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Every company is its own TV station, magazine, and newspaper.
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We are surrounded by data, but starved for insights.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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In social media marketing, average is no longer adequate.
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