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You must market your marketing.

Jay Baer

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Jay Baer
Marketing
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Social media doesn’t create negativity, it uncovers it.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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There is a very fine line between listening and stalking.
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Passion is the gasoline of social media.
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People check their phone an average of 110x a day.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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95% of millennials say their friends are the most credible source of product information.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media is the ultimate canary in the coal mine
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The difference between Selling and Helping is just two letters.
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If your competitors start copying you then you are doing something right!
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Content that helps is superior to content that sells.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Facebook Fan Pages are email newsletters with smaller pictures.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Give away everything you know, one bite at a time.
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Content is the emotional and informational bridge between commerce and consumer.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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