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You must market your marketing.

Jay Baer

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Jay Baer
Marketing
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Stop trying to be amazing and start being useful.
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If your competitors start copying you then you are doing something right!
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Social media doesn’t create negativity, it uncovers it.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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True advocacy is born from culture, not technology or marketing.
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95% of millennials say their friends are the most credible source of product information.
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Social media is the ultimate canary in the coal mine
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True influence drives action, not just awareness.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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We are surrounded by data, but starved for insights.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Everything ultimately comes down to trust.
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Give away everything you know, one bite at a time.
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Content is fire and social media is gasoline.
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Content is the fire. Social media is the gasoline.
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