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You must market your marketing.

Jay Baer

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Jay Baer
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More quotes by Jay Baer

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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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True influence drives action, not just awareness.
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Social media doesn’t create negativity, it uncovers it.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Every company is its own TV station, magazine, and newspaper.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Content that helps is superior to content that sells.
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The future of marketing isn't big data, it's big understanding.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You must fight social media fire with social media water.
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If you help someone, you may create a customer for life.
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If your competitors start copying you then you are doing something right!
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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We are surrounded by data, but starved for insights.
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When brands talk about themselves in real time, it’s just boring faster.
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Social media is the ultimate canary in the coal mine
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True advocacy is born from culture, not technology or marketing.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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