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You must market your marketing.

Jay Baer

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Jay Baer
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Facebook Fan Pages are email newsletters with smaller pictures.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media doesn’t create negativity, it uncovers it.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is the fire. Social media is the gasoline.
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True influence drives action, not just awareness.
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Give yourself permission to make the story bigger.
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Content is the emotional and informational bridge between commerce and consumer.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is fire and social media is gasoline.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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You must fight social media fire with social media water.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The future of marketing isn't big data, it's big understanding.
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Make your marketing so useful people would pay you for it.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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