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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Jay Baer

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Jay Baer
Persuasive
Increasingly
Relevant
Useful
Provide
Customers
Information

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Content is the emotional and informational bridge between commerce and consumer.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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We are surrounded by data, but starved for insights.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Everything ultimately comes down to trust.
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