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Stop trying to be amazing and start being useful.

Jay Baer

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Jay Baer
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content is fire and social media is gasoline.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Give away everything you know, one bite at a time.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Passion is the gasoline of social media.
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Social media doesn’t create negativity, it uncovers it.
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Content that helps is superior to content that sells.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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