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Stop trying to be amazing and start being useful.

Jay Baer

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Jay Baer
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More quotes by Jay Baer

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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Social media is about people, not logos.
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People check their phone an average of 110x a day.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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You must fight social media fire with social media water.
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Make your marketing so useful people would pay you for it.
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Content that helps is superior to content that sells.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you help someone, you may create a customer for life.
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Social media doesn’t create negativity, it uncovers it.
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True advocacy is born from culture, not technology or marketing.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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True influence drives action, not just awareness.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is fire and social media is gasoline.
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Give away everything you know, one bite at a time.
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When brands talk about themselves in real time, it’s just boring faster.
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You must market your marketing.
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