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Stop trying to be amazing and start being useful.

Jay Baer

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Jay Baer
Trying
Useful
Amazing
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More quotes by Jay Baer

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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Social media is the ultimate canary in the coal mine
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Content that helps is superior to content that sells.
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Social media is about people, not logos.
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You must market your marketing.
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Everything ultimately comes down to trust.
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When brands talk about themselves in real time, it’s just boring faster.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Content is fire and social media is gasoline.
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Passion is the gasoline of social media.
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There is a very fine line between listening and stalking.
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True advocacy is born from culture, not technology or marketing.
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Social media doesn’t create negativity, it uncovers it.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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In social media marketing, average is no longer adequate.
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Facebook Fan Pages are email newsletters with smaller pictures.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Jay Baer