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Stop trying to be amazing and start being useful.

Jay Baer

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Jay Baer
Start
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Useful
Amazing
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More quotes by Jay Baer

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Facebook Fan Pages are email newsletters with smaller pictures.
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We are surrounded by data, but starved for insights.
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Give yourself permission to make the story bigger.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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There is a very fine line between listening and stalking.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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When brands talk about themselves in real time, it’s just boring faster.
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People check their phone an average of 110x a day.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Passion is the gasoline of social media.
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If your competitors start copying you then you are doing something right!
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is the emotional and informational bridge between commerce and consumer.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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True advocacy is born from culture, not technology or marketing.
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Content is the fire. Social media is the gasoline.
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Content that helps is superior to content that sells.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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