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Stop trying to be amazing and start being useful.

Jay Baer

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Jay Baer
Trying
Useful
Amazing
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You must market your marketing.
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True advocacy is born from culture, not technology or marketing.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media is the ultimate canary in the coal mine
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Passion is the gasoline of social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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In social media marketing, average is no longer adequate.
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If your competitors start copying you then you are doing something right!
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Content that helps is superior to content that sells.
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Content is the emotional and informational bridge between commerce and consumer.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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You must fight social media fire with social media water.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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