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Inspiration doesn't respond to meeting requests. You can't schedule greatness.

Jay Baer

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Jay Baer
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Marketing

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When brands talk about themselves in real time, it’s just boring faster.
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The difference between Selling and Helping is just two letters.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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True influence drives action, not just awareness.
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Social media doesn’t create negativity, it uncovers it.
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Social media is the ultimate canary in the coal mine
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You have to understand not just what your customers need, but how and where they prefer to access information.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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There is a very fine line between listening and stalking.
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Give away everything you know, one bite at a time.
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People check their phone an average of 110x a day.
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Every company is its own TV station, magazine, and newspaper.
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Everything ultimately comes down to trust.
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Content that helps is superior to content that sells.
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95% of millennials say their friends are the most credible source of product information.
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The future of marketing isn't big data, it's big understanding.
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You must fight social media fire with social media water.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Stop trying to be amazing and start being useful.
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