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Inspiration doesn't respond to meeting requests. You can't schedule greatness.

Jay Baer

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Jay Baer
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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If you help someone, you may create a customer for life.
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Every company is its own TV station, magazine, and newspaper.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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You must market your marketing.
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Everything ultimately comes down to trust.
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If your competitors start copying you then you are doing something right!
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Content that helps is superior to content that sells.
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Content is fire and social media is gasoline.
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Stop trying to be amazing and start being useful.
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In social media marketing, average is no longer adequate.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Social media is the ultimate canary in the coal mine
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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