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We are surrounded by data, but starved for insights.

Jay Baer

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Jay Baer
Starved
Insights
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Insight
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More quotes by Jay Baer

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay Baer
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The difference between Selling and Helping is just two letters.
Jay Baer
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer
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Content is the fire. Social media is the gasoline.
Jay Baer
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Everything ultimately comes down to trust.
Jay Baer
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Jay Baer
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You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer
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Content that helps is superior to content that sells.
Jay Baer
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Jay Baer
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Stop trying to be amazing and start being useful.
Jay Baer
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You must market your marketing.
Jay Baer
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Make your marketing so useful people would pay you for it.
Jay Baer
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
Jay Baer
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
Jay Baer
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Jay Baer
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True influence drives action, not just awareness.
Jay Baer
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There is a very fine line between listening and stalking.
Jay Baer
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Jay Baer
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Jay Baer
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Jay Baer