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We are surrounded by data, but starved for insights.
Jay Baer
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Jay Baer
Starved
Insights
Surrounded
Insight
Data
More quotes by Jay Baer
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Jay Baer
In social media marketing, average is no longer adequate.
Jay Baer
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Jay Baer
If you help someone, you may create a customer for life.
Jay Baer
People check their phone an average of 110x a day.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Jay Baer
Give away everything you know, one bite at a time.
Jay Baer
Content is fire and social media is gasoline.
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Passion is the gasoline of social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Jay Baer
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Jay Baer
Social media is about people, not logos.
Jay Baer
Social media doesn’t create negativity, it uncovers it.
Jay Baer
When brands talk about themselves in real time, it’s just boring faster.
Jay Baer
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Jay Baer
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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The future of marketing isn't big data, it's big understanding.
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True influence drives action, not just awareness.
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Give yourself permission to make the story bigger.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
Jay Baer