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We are surrounded by data, but starved for insights.
Jay Baer
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Jay Baer
Starved
Insights
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Insight
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More quotes by Jay Baer
Passion is the gasoline of social media.
Jay Baer
Everything ultimately comes down to trust.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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When brands talk about themselves in real time, it’s just boring faster.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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If you help someone, you may create a customer for life.
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In social media marketing, average is no longer adequate.
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True advocacy is born from culture, not technology or marketing.
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Content is fire and social media is gasoline.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Content is the emotional and informational bridge between commerce and consumer.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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True influence drives action, not just awareness.
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There is a very fine line between listening and stalking.
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