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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Story
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Give
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Make
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Marketing
Bigger

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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True advocacy is born from culture, not technology or marketing.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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When brands talk about themselves in real time, it’s just boring faster.
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