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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Make
Permission
Marketing
Bigger
Story
Stories
Give
Giving

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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Content is fire and social media is gasoline.
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Give away everything you know, one bite at a time.
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Passion is the gasoline of social media.
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You must fight social media fire with social media water.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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You must market your marketing.
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