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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Story
Stories
Give
Giving
Make
Permission
Marketing
Bigger

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Content that helps is superior to content that sells.
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Content is the fire. Social media is the gasoline.
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True advocacy is born from culture, not technology or marketing.
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True influence drives action, not just awareness.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If you help someone, you may create a customer for life.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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People check their phone an average of 110x a day.
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Facebook Fan Pages are email newsletters with smaller pictures.
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We are surrounded by data, but starved for insights.
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In social media marketing, average is no longer adequate.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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If your competitors start copying you then you are doing something right!
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The difference between Selling and Helping is just two letters.
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Make your marketing so useful people would pay you for it.
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There is a very fine line between listening and stalking.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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When brands talk about themselves in real time, it’s just boring faster.
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Everything ultimately comes down to trust.
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Social media doesn’t create negativity, it uncovers it.
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