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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Give
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Make
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Marketing
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Stories

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Everything ultimately comes down to trust.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Social media is the ultimate canary in the coal mine
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There is a very fine line between listening and stalking.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Content is the fire. Social media is the gasoline.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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