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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Make
Permission
Marketing
Bigger
Story
Stories
Give
Giving

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We are surrounded by data, but starved for insights.
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The difference between Selling and Helping is just two letters.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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True influence drives action, not just awareness.
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Content is the emotional and informational bridge between commerce and consumer.
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Facebook Fan Pages are email newsletters with smaller pictures.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Social media is the ultimate canary in the coal mine
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Everything ultimately comes down to trust.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Give away everything you know, one bite at a time.
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People check their phone an average of 110x a day.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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Passion is the gasoline of social media.
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Stop trying to be amazing and start being useful.
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There is a very fine line between listening and stalking.
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If you help someone, you may create a customer for life.
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