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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Make
Permission
Marketing
Bigger
Story
Stories
Give
Giving

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Everything ultimately comes down to trust.
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You must fight social media fire with social media water.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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True advocacy is born from culture, not technology or marketing.
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If you help someone, you may create a customer for life.
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The difference between Selling and Helping is just two letters.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Content that helps is superior to content that sells.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Give away everything you know, one bite at a time.
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