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Give yourself permission to make the story bigger.

Jay Baer

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Jay Baer
Give
Giving
Make
Permission
Marketing
Bigger
Story
Stories

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When brands talk about themselves in real time, it’s just boring faster.
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You must market your marketing.
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Stop trying to be amazing and start being useful.
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Social media is the ultimate canary in the coal mine
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Social media doesn’t create negativity, it uncovers it.
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Passion is the gasoline of social media.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Content is fire and social media is gasoline.
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Content is the fire. Social media is the gasoline.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The future of marketing isn't big data, it's big understanding.
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The difference between Selling and Helping is just two letters.
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