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Everything ultimately comes down to trust.

Jay Baer

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Jay Baer
Ultimately
Trust
Comes
Everything

More quotes by Jay Baer

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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Jay Baer
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True influence drives action, not just awareness.
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We are surrounded by data, but starved for insights.
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Content is the emotional and informational bridge between commerce and consumer.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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If your competitors start copying you then you are doing something right!
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You must market your marketing.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Jay Baer
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You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer
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Make your marketing so useful people would pay you for it.
Jay Baer
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There is a very fine line between listening and stalking.
Jay Baer
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The difference between Selling and Helping is just two letters.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
Jay Baer
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Content is fire and social media is gasoline.
Jay Baer
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The future of marketing isn't big data, it's big understanding.
Jay Baer
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When brands talk about themselves in real time, it’s just boring faster.
Jay Baer
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True advocacy is born from culture, not technology or marketing.
Jay Baer