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Everything ultimately comes down to trust.
Jay Baer
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Jay Baer
Ultimately
Trust
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More quotes by Jay Baer
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Make your marketing so useful people would pay you for it.
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Give yourself permission to make the story bigger.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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When brands talk about themselves in real time, it’s just boring faster.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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People check their phone an average of 110x a day.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Content is fire and social media is gasoline.
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True influence drives action, not just awareness.
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True advocacy is born from culture, not technology or marketing.
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Every company is its own TV station, magazine, and newspaper.
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You must fight social media fire with social media water.
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Stop trying to be amazing and start being useful.
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Content that helps is superior to content that sells.
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Content is the emotional and informational bridge between commerce and consumer.
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The difference between Selling and Helping is just two letters.
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Give away everything you know, one bite at a time.
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